With the media doing minimal fact checking nowadays, getting published is easy. Here's a quick four-step guide:
- Invent an impressive sounding profession. "Palaeoclimatologist" is a good place to start.
- Invent some "horror" statistics that will affect large numbers of people in your target audience. The whole of the ACT is a good example, if you're targeting the Canberra Times.
- Write a press release.
- Submit.
Voilà. You're practically guaranteed publication.